Website Auditing
The eSolutions' Website Auditing process pulls together a team of experts from diverse backgrounds to identify the best practices within your industry and help you to make the most of your online presence.
Audits are conducted by a team consisting of an online marketing specialist, a senior graphic designer, a computer programming expert and a communications analyst. The auditing process involves a variety of research techniques; including surveying of target audiences, interviews with key stakeholders or demographic representatives, a full scale technological assessment and eSolutions' own SWATr (Strategic Website Assessment and Tactical Recommendations) review process.
The SWATr review bases analysis on scoring within the fields of appearance, content, usability, social media integration and infrastructure and programming. Each field is scored based on a number of criteria that are customized according to the needs of individual clients. The client website is considered alongside three competitor or contemporary websites in order to identify best practices and opportunities for improvement.
Survey and interview results, as well as results from the SWATr review provide the basis for recommendations directed at the specific needs of each client and their target audiences.
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