The art of visual navigation.

Tourism Vernon

2016 Gold MarCom Award Winner

It's time to spread the word about British Columbia's best-kept vacationing secret. From breathtaking beaches to soaring mountains, the North Okanagan region is an obvious vacationing choice.

Vernon, BC is the perfect destination for those looking to relax or those craving an adventure, but with a saturated tourism market offering enticing exotic destinations and cheap all-inclusive packages online, it was time for Tourism Vernon to take a new approach to marketing the area.   

Vernon Tourism website

With a high level of competition, Tourism Vernon needed to differentiate itself and show travellers what makes their area so special and why it's the ideal place to be for just about any type of vacation - from active adventures to romantic getaways. Through a unique, service-oriented web experience, they would not only attract tourists from across the nation and around the world, but they would change how people think about booking their next vacation. 

Using the Canadian Tourism Commission's (CTC) unique Explorer Quotient (EQ) survey, Tourism Vernon continues to gather information about the three main types of travellers who visit Vernon, BC:

 

Authentic Experiencers are independent travellers who appreciate the beauty of natural and cultural environments and seek personally enriching experiences, as well as rewarding learning opportunities.

Cultural Explorers are spontaneous travellers who want to immerse themselves in unique cultures and activities, go off the beaten track, avoid touristy areas and are willing to forgo comfort in order to discover new cultural experiences.

Rejuvenators travel to totally disconnect and just "get away from it all." What they want is simply to escape, recharge and renew. 

 

The solution.

Research

When in doubt, you have to see it for yourself! Our team travelled to Vernon, where the Tourism Vernon team introduced us to real-life encounters as travellers in the area, allowing us to successfully communicate the incredible reality of this location into an engaging web experience. Adding local flavour from local sources to the new website, Vernon's local business community contributed content with the common goal of boosting tourism in the area. 

How we did it

Visual attraction
Tourism Vernon's new website uses visual attraction to entice and intrigue users.

One-stop-shop
No need to call a travel agent - Tourism Vernon offers themed vacations, and suggests activities and locations for fall vacations, kid-friendly vacations, romantic getaways, summer fun, weddings, ski vacations, food enthusiasts and more! Integrated flight and hotel widgets simplify Tourism Vernon's vacation planning experience, contending with vendors of all-inclusive vacation packages.

Thrill seekers welcome
Surrounded by water, mountains and forests, Sport Tourism in Vernon is a branch of the tourism sector that has the potential to bring in new visitors. Tourism Vernon brings Sport Tourism front and centre on their new website, attracting adventurers, sport enthusiasts and risk-takers - an audience that searches for and is willing to spend money on sporting adventures when they travel.  

Mobile phone showing Vernon Tourism site

Results

The website launched on February 12, 2016. The site currently has 93,894 unique visitors, 134,091 visits and 377,951 pageviews. In this short time, they also have several subscribers who have opted into receiving electronic news and notices: 337 subscribers to their Media/News; 381 to their Corporate eNewsletter and 2,563 to the Tourism eNewsletter.

Web Development and Design 

Our expert website development and design teams delivered a website that clearly sets Vernon apart as a tourism destination, providing travellers with everything they need to plan and book their vacation without ever having to go to a third-party website. 

Ongoing Support

Our content and technology teams continue to work with Tourism Vernon, providing necessary support to ensure that the website remains accurate, up-to-date, reliable and the most engaging website in the North Okanagan region - and beyond.

Creative Services

Our marketing and creative teams worked with Tourism Vernon to design, communicate and promote the Tourism Vernon website project and launch it in an intriguing and welcoming way for all users.

 

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