Creativity + Technical Tools = Award-Winning Work

“As one of our core values, achieving creative excellence through collaboration with our clients is essential to improving user experiences in all...

Friday April 21, 2017

“As one of our core values, achieving creative excellence through collaboration with our clients is essential to improving user experiences in all industries,” says Karen Mayfield, President of eSolutionsGroup. “To have that excellence recognized on an international level… well that’s just amazing – for our clients, for us and for the audiences our clients serve.”

The needs and wants of end-users are constantly changing and organizations must adapt at a phenomenal rate in order to hold their attention, spark interest and ultimately, provide them with the services they expect. While new technologies are improving user experiences in all sectors, these technical tools cannot engage users without a little creative flair.

You may have the tools to deliver efficient services, but do your projects exhibit the creative excellence to make a user experience memorable, emotional or engaging?

Each year, the Hermes Creative Awards honours “the messengers and creators of traditional and emerging media” in 195 different categories. Entries come from corporate marketing and communications departments, advertising agencies, PR firms, graphic design shops, production companies and web and digital creators and professional freelancers.

The Association of Marketing and Communication Professionals (AMCP), an international organization made up of several thousand marketing, communication, advertising, public relations, media production and freelance professions, administers and judges the Hermes Awards. This year, they received more than 6,000 entries from organizations around the world.

Focusing on public sector organizations, some of this year’s winners executed projects that demonstrate just how effective the marriage of creativity and technical tools can be. With goals to use civic technology to better connect communities and deliver services more efficiently, eSolutions is proud to have worked collaboratively with our clients on their award-winning work that exhibits the best of both worlds – creativity to grab a user’s attention and technical tools to deliver the services citizens expect.   

Congratulations to these public sector organizations for exploring their creative limits to improve citizen engagement:

 

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