OMama pregnancy app recognized by the 20th Annual Webby Awards

The OMama pregnancy app was named Best Mobile App honouree in the health category of this year’s prestigious Webby Awards. Developed by BORN Ontario,...

Monday July 25, 2016

The OMama pregnancy app was named Best Mobile App honouree in the health category of this year’s prestigious Webby Awards. Developed by BORN Ontario, a program of the Children’s Hospital of Eastern Ontario (CHEO), in partnership with eSolutionsGroup, OMama is a first-of-its-kind pregnancy app designed specifically for expectant parents living in Ontario. 

The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honouring excellence on the Internet. The Webby Awards received nearly 13,000 entries from 65 countries and nearly all 50 states this year. IADAS, which nominates and selects The Webby Award Winners, is comprised of Web industry experts, including Tumblr founder, David Karp, Executive Creative Director at Refinery29, Piera Gelardi, Musicians Questlove & Grimes, Head of Fashion Partnerships at Instagram, Eva Chen, Twitter Co-Founder, Biz Stone, Jimmy Kimmel, and creator of the .gif file format, Steve Wilhite.

“Honourees like OMama are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 13,000 entries we received this year.”

OMama began as a two-year maternity care pilot project, launched in December 2015 with support from eHealth Ontario and funding from the Government of Ontario. Over 1,100 women and maternity care providers in Ontario were surveyed to determine the unique needs of these expectant parents. Direct feedback from this group helped shape the topics featured on the OMama website and mobile app.

“Giving newborns the best start in life will ensure they grow up into healthy kids and adults. will give young parents information at their fingertips to help them be active participants in their own and their babies’ health care,” said Mari Teitelbaum, CHEO’s Vice President of Technology and Chief Information Officer. “It’s a great example of using technology to help improve health outcomes.”

Under the direction of an Advisory Committee made up of experts in obstetrics, family medicine, midwifery, nursing, e-health, technology, health promotion, social work and health policy, Project Manager, Wendy Katherine’s team worked closely with us to create a website and custom mobile application to deliver trustworthy, easy-to-understand, reliable information through a unique interactive design including a color-coded timeline, significant milestones and an extensive glossary of terms. Customizable to each user’s experience, OMama is a maternity care app designed to support users through every step of their special journey.

“OMama was designed with users at the forefront”, said Kevin Gray, Front-End Developer at eSolutionsGroup. “The OMama team had very impressive goals for their mobile app. Working collaboratively, we focused on transforming these goals into an elegant and engaging user experience”.

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