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Using analytics to track your marketing campaign's tactics and measure success

Thursday, December 17, 2020. 1:30 p.m. - 2:30 p.m. EST

Register for the webinar

Tracking and monitoring marketing tactics during a campaign is crucial in determining which tactics are performing and which are not. By tracking each marketing tactic, you will be able to evaluate your efforts to see which methods are performing strongest and which are most cost-effective.

Helping you determine where you should be spending your budget to maximize success, this webinar will review how Google Analytics can be used to measure the results of different marketing tactics in an online marketing campaign.

Learning Objectives:

  1. Learn how to create campaign URLs to differentiate between marketing tactics.
  2. Discover how to use Google Analytics to track different marketing tactics and build reports to show results. 
  3. Find out how to set up goals in Google Analytics that will help measure your marketing goals and objectives.

Presented by: 

Andrew Vincent, Digital Marketing Specialist

Andrew has over 4 years of project management experience with a wide variety of digital projects from small campaign microsites and digital destinations, to larger CRM projects using complex processes and workflows. He has a sharp understanding that regardless of the project size, it is important to provide an end product that more than satisfies the business need that was in need of improvement, or missing.



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