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Using SEO to enhance your online visibility 

Thursday, March 26, 2020. 1:30 p.m. - 3:30 p.m. EST

Register for the webinar

Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your municipality can help draw consumer traffic to your website and contribute to economic development and tourism. In this webinar, we show you how to take advantage of SEO to better position your website on results pages and enhance your online visibility.

Learning Objectives:

  1. Understand what Search Engine Optimization (SEO) can do for your organization and why it's so important for users trying to find information.
  2. Learn how to develop a simple SEO strategy that will work for your municipality.
  3. Recognize the benefits of strong SEO application when working with economic development and tourism partners and targeted audiences.

Presented by: Oliver Ibanez | Senior Front End Developer & User Experience Specialist

As an accomplished web designer, digital marketer and certified UX specialist, Oliver has over 15 years of experience building, managing and promoting websites. With strong foundations in design, programming and internet marketing, Oliver is able to build highly intuitive, feature-rich websites with emphasis on conversion and traffic generation. As a front-end developer, Oliver strives to stay ahead of the pack by analyzing the latest cutting edge technologies and design techniques, and how they can be applied to creating effective user experiences. Oliver continuously reviews Google's latest algorithm updates, search engine optimization (SEO) techniques, social media strategies and traffic analysis in order to provide better advice and services to project stakeholders.

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