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Speaker Series 2019

Helping you gain valuable insights and practical skills that can be applied immediately to your daily tasks!

Our Speaker Series is designed to provide you with training on topics such as web accessibility, communications, business continuity planning, writing for the web and more right from the comfort of your own desk. Hear from industry experts as they lead you through an interactive and informative webinar that is developed with the municipal employee in mind. 

Upon registering, you will receive a calendar invite with a link to join the meeting(s) that you have signed up for. We will also send you reminder emails leading up to the date of the webinar.

Register now! 

2019 Speaker Series Topics:

Writing for the Web

Thursday, September 26, 2019, 1:00 PM - 3:00 PM EST
Cost: $149/person

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In this webinar, learn the basics of writing for the web and how to guide your writing team through creating new, accessible, and effective content as your website grows. 

Topics covered include:

  • The difference between how people read online vs. printed text
  • Creating accessible, easy-to-understand and engaging web content
  • Writing 
Learning Objectives:
  1. Learn why writing for the web best practices are so important to your users.
  2. Walk away with easy tips on how to write using plain language that engages your visitors.
  3. Gain the ability to rework your current website content quickly and easily

Length: 2 hours

Presenter:

Sean Wyse, BA, Information Architect

Sean consistently works to stay on top of best practices when creating accessible content for the web. His role as an information architect with eSolutions and GHD Digital allows Sean to travel to dozens of municipalities and public sector organizations per year and work with stakeholders and develop intuitive sitemaps, incorporate needs and wants from staff and the community, and deliver training on writing-for-the-web, accessible web content creation and how to plan/deliver scheduled content. Having earned a Bachelor's degree in English from McMaster University, a Network Systems Technician diploma from Mohawk College and a Teaching English as a Foreign Language certification, Sean's knowledge covers a wide variety of communications, content development and user experiences.

Create Content that Speaks Your Audience’s Language

Thursday, October 31, 2019, 1:30 PM - 2:30 PM EST
Cost: $149/person

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When it comes to municipal communications, you have a wide audience, composed of the citizens, business owners and visitors that access your services, not to mention the internal teams that keep your municipality running smoothly. Whether it’s special initiatives and events, changes in leadership or crisis situations, ultimately, your communications need to meet your audience where they are – giving them information they want, when, where and how they prefer to receive it. This webinar helps you build on your communications strategy by taking a closer look at the content you deliver to your audiences. Which messages turn their heads? Which channels do they pay attention to? And how can you create content that cuts through the clutter?

Learning Objectives:

  1. Understand how to identify your target audiences before you develop your messaging.
  2. Learn how to adjust your messaging based on who your audiences turn out to be.
  3. Recognize how to create content that speaks directly to your target audiences and stand out from the crowd.

Length: 1 hour 

Presenters:

Gary Williams, ABC, Director of Communications

Gary has more than 20 years of public sector experience, working with three progressive municipalities to elevate their stakeholder communications and brand story. Gary has extensive experience developing award-winning communications and engagement strategies that help communities and organizations better connect with stakeholders.  Gary has positioned the teams he has led as leaders in public sector communications and has been recognized with multiple industry awards for various communications projects and strategies, including the prestigious Don Rennie Memorial Award for outstanding team achievement in communications.

Dani Stock, PhD, Communications Specialist

Dani has 10 years of experience crafting high-quality content and communications strategies across multiple sectors. With a breadth of experience developing compelling stories for all audiences, she approaches every project with a creative mindset and strong strategic communications perspective. Dani has a PhD in English from the University of Waterloo, a Master of Arts in Rhetoric and Communication Design from the University of Waterloo and an Honours Bachelor of Arts in English from the University of Ottawa. Her doctoral research studied multimedia storytelling on digital platforms.

How to Keep your Website Current - Content Scheduling, Planning, and Communicating Your Municipal Information  

Thursday, November 28, 2019, 1:00 PM - 3:00 PM EST
Cost: $149/person

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There is nothing more discouraging than looking for that vital piece of information on a website, only to realize that the site has not been updated in months, or even years.Learn how to determine when your website should be updated, ways to communicate new content and important updates on your website, and how you can create a proactive plan to address content that quickly becomes outdated.

Learning Objectives:

  1. Understand how to create content that lasts and the importance of keeping web content up-to-date.
  2. Learn how to identify which sections of your website will need your attention and frequent content updates.
  3. Plan and produce future updates that keep your audience engaged and informed of recent changes.

Length: 2 hours 

Presenters:

Sean Wyse, BA, Information Architect

Sean consistently works to stay on top of best practices when creating accessible content for the web. His role as an information architect with eSolutions and GHD Digital allows Sean to travel to dozens of municipalities and public sector organizations per year and work with stakeholders and develop intuitive sitemaps, incorporate needs and wants from staff and the community, and deliver training on writing-for-the-web, accessible web content creation and how to plan/deliver scheduled content. Having earned a Bachelor's degree in English from McMaster University, a Network Systems Technician diploma from Mohawk College and a Teaching English as a Foreign Language certification, Sean's knowledge covers a wide variety of communications, content development and user experiences.

Carly Simpson, MA, Content Writer

Carly works with our communications team to create web content for our clients. She has more than a decade of experience writing to a variety of audiences including creating accessible online content. She works closely with our clients to help them communicate effectively through online platforms. Carly has a Master of Arts and Bachelor’s degree in History, which focused primarily on developing her written and verbal communication skills. Her previous work experience as a professor of Liberal Studies has included explaining complex concepts while also teaching students to think critically and develop innovative communication strategies.

Utilizing Search Engine Optimization (SEO) to Enhance Your Online Visibility

Thursday, December 12, 2019, 1:30 PM - 3:30 PM EST
Cost: $149/person

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Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your municipality can help draw consumer traffic to your website and contribute to economic development and tourism. In this webinar, we show you how to take advantage of SEO to better position your website on results pages and enhance your online visibility. 

Learning Objectives:

  1. Understand what Search Engine Optimization (SEO) can do for your organization and why it's so important for users trying to find information.
  2. Learn how to develop a simple SEO strategy that will work for your municipality.
  3. Recognize the benefits of strong SEO application when working with economic development and tourism partners and targeted audiences.

Length: 2 hours 

Presenter:

Oliver Ibanez, Senior Front End Developer & User Experience Specialist

As an accomplished web designer, digital marketer and certified UX specialist, Oliver has over 15 years of experience building, managing and promoting websites. With strong foundations in design, programming and internet marketing, Oliver is able to build highly intuitive, feature-rich websites with emphasis on conversion and traffic generation. As a front-end developer, Oliver strives to stay ahead of the pack by analyzing the latest cutting edge technologies and design techniques, and how they can be applied to creating effective user experiences. Oliver continuously reviews Google's latest algorithm updates, search engine optimization (SEO) techniques, social media strategies and traffic analysis in order to provide better advice and services to project stakeholders.

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