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Speaker Series 2019

Helping you gain valuable insights and practical skills that can be applied immediately to your daily tasks!

Our Speaker Series is designed to provide you with training on topics such as web accessibility, communications, business continuity planning, writing for the web and more right from the comfort of your own desk. Hear from industry experts as they lead you through an interactive and informative webinar that is developed with the municipal employee in mind. 

Upon registering, you will receive a calendar invite with a link to join the meeting(s) that you have signed up for. We will also send you reminder emails leading up to the date of the webinar.

Register now! 

2019 Speaker Series Topics:

Take Charge with a Winning Communications Strategy

Thursday, March 28, 2018, 1:30 PM - 2:30 PM EST
Cost: $149/person

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A well-planned, consistently managed communications strategy can be the difference between advocacy from your community and an outpouring of negative public reaction. For local governments, the value of planned messaging, channels and tactics is immeasurable. As a municipal employee, you and your team have the opportunity to share information as a means of promoting positive initiatives, as well as sharing timely, sometimes urgent news. This webinar will give you the tools to create a roadmap for effectively communicating initiatives and accomplishing measurable outcomes. Walk away with a tried-and-tested method you can apply to any municipal communications scenario.

Learning Objectives:

  1. Understand the benefits of a well developed communications strategy for any event/initiative.
  2. Learn about the key components that make up an effective strategy.
  3. Walk away with actionable knowledge that will help you and your municipality communicate consistent, positive messaging.

Length: 1 hour

Making Accessible Web Content

Friday, April 26, 2019, 1:30 PM - 2:30 PM EST
Cost: $149/person

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Beyond a legislative requirement, accessibility and inclusiveness is just good business. This webinar will provide you with the essentials to ensure that you meet WCAG 2.0 standards and create a website that everyone can use.

Learning Objectives:

  1. Understand the requirements and steps that you need to take to meet accessibility standards.
  2. Recognize and know how to develop accessible content and navigation for your website
  3. Learn how to plan future content and services with accessibility in mind from the very beginning.

Length: 1 hour

Introduction to Business Continuity Planning

Thursday, May 16, 2019, 1:30 PM - 3:30 PM EST
Cost: $149/person

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An interactive webinar on Introduction to Business Continuity Planning. The webinar will provide an overview of the business continuity program (BCP) process from program initiation to implementation.

Learning Objectives:

  1. Understand the scope and framework of a business continuity program.
  2. Recognize the importance of business continuity planning for municipalities
  3. Understand the relationship between business continuity, emergency response (ER), disaster recovery (DR), technology recovery, and crisis communications plans.  

Length: 2 hours

Three Easy Steps to Better Internal Communications

Thursday, June 27, 2019, 1:30 PM - 2:30 PM EST
Cost: $149/person

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As a municipality, your organization is focused on issues “out there” – improving situations that impact your stakeholders, delivering essential services and addressing difficult challenges in your community. Because of that focus, it’s sometimes difficult to find time or resources to focus on what’s happening within your organization, which means internal communications are often overlooked. This webinar will make it easy for you to tackle that one big project that keeps getting pushed to the bottom of the list – your internal communications plan! Why is it so important? Internal communications are what make your organization tick.

Learning Objectives:

  1. Understand the importance of maintaining strong internal communication channels.
  2. Learn how to develop an internal communications plan and how to apply it to your organization.
  3. Recognize how you can bring your internal communications from "good" to "great" with easy tips.

Length: 1 hour

Writing for the Web

Thursday, September 26, 2019, 1:00 PM - 3:00 PM EST
Cost: $149/person

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In this webinar, learn the basics of writing for the web and how to guide your writing team through creating new, accessible, and effective content as your website grows. 

Topics covered include:

  • The difference between how people read online vs. printed text
  • Creating accessible, easy-to-understand and engaging web content
  • Writing 
Learning Objectives:
  1. Learn why writing for the web best practices are so important to your users.
  2. Walk away with easy tips on how to write using plain language that engages your visitors.
  3. Gain the ability to rework your current website content quickly and easily

Length: 2 hours

Create Content that Speaks Your Audience’s Language

Thursday, October 31, 2019, 1:30 PM - 2:30 PM EST
Cost: $149/person

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When it comes to municipal communications, you have a wide audience, composed of the citizens, business owners and visitors that access your services, not to mention the internal teams that keep your municipality running smoothly. Whether it’s special initiatives and events, changes in leadership or crisis situations, ultimately, your communications need to meet your audience where they are – giving them information they want, when, where and how they prefer to receive it. This webinar helps you build on your communications strategy by taking a closer look at the content you deliver to your audiences. Which messages turn their heads? Which channels do they pay attention to? And how can you create content that cuts through the clutter?

Learning Objectives:

  1. Understand how to identify your target audiences before you develop your messaging.
  2. Learn how to adjust your messaging based on who your audiences turn out to be.
  3. Recognize how to create content that speaks directly to your target audiences and stand out from the crowd.

Length: 1 hour 

How to Keep your Website Current - Content Scheduling, Planning, and Communicating Your Municipal Information  

Thursday, November 28, 2019, 1:00 PM - 3:00 PM EST
Cost: $149/person

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There is nothing more discouraging than looking for that vital piece of information on a website, only to realize that the site has not been updated in months, or even years.Learn how to determine when your website should be updated, ways to communicate new content and important updates on your website, and how you can create a proactive plan to address content that quickly becomes outdated.

Learning Objectives:

  1. Understand how to create content that lasts and the importance of keeping web content up-to-date.
  2. Learn how to identify which sections of your website will need your attention and frequent content updates.
  3. Plan and produce future updates that keep your audience engaged and informed of recent changes.

Length: 2 hours 

Utilizing Search Engine Optimization (SEO) to Enhance Your Online Visibility

Thursday, December 12, 2019, 1:30 PM - 3:30 PM EST
Cost: $149/person

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Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your municipality can help draw consumer traffic to your website and contribute to economic development and tourism. In this webinar, we show you how to take advantage of SEO to better position your website on results pages and enhance your online visibility. 

Learning Objectives:

  1. Understand what Search Engine Optimization (SEO) can do for your organization and why it's so important for users trying to find information.
  2. Learn how to develop a simple SEO strategy that will work for your municipality.
  3. Recognize the benefits of strong SEO application when working with economic development and tourism partners and targeted audiences.

Length: 2 hours 

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© eSolutionsGroup 2018

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