Introducing the new structured data function in i:Create
Delivering services digitally is no longer optional. Citizens expect to be able to access services at their convenience and don’t want to be constrained by business hours or facility reopening status. That means they need to easily be able to find accurate information about the services they need online.
That’s where structured data can help. Structured data makes it easier for search engines to crawl, organize, and display your content, and better informs search engines what your content means. By adding structured data to pages, search engines may provide enhanced treatment for those pages, making it easier for your citizens to find what they’re looking for, faster.
Benefits of structured data
With structured data, you can provide content in a clear and consistent way across your website while making it easier for users to find what they are looking for.